Search
engine algorithms are ascribed human characteristics.
It has been successful to a great extent. Humans
organize what they see and hear based on the
importance they ascribe to the things. When
reading a page in a magazine or newspaper, you
know you can skim through the pages by reading
the headlines and subheadings only.
Search
engines too determine the important content
of a page by looking at the headlines and sub
headings, usually in h1, h2 or h3 tags. Use
'h', 'b' and 'strong' tags to emphasize important
keywords. Also, include the keywords in the
links pointing to a specific page.
Including
a specific keyword as anchor text is like using
our index finger to some place and telling what
it is. Search engines know the result page is
something related to the anchor text. The more
reputable websites point to yours, the better
it is for your website.
The
best of all search engine ranking tips
is to have an easily navigable website. That
is, easier for visitors to jump through each
page, and with ease. Another important aspect
is to optimize each page of your website with
specific keywords, by optimizing meta-tags and
page titles.
Having
the well designed website is not enough. The
website we design will be both top notch in
terms of graphic excellence and in terms of
capacities to attract customer confidence.
